Brands

A brand groups connected accounts and carries the strategy used to organize, review, and publish its content. Each brand has a clear state:

• Dormant (gray) — paused. Toggle it off to stop using a brand.
• Active (blue) — on, but no strategy document applied yet (not ready to publish real content).
• Ready (green) — on and a strategy document is applied. The brand flips from Active to Ready automatically once you apply a document.

Making a brand active or dormant

Use the toggle on each brand row in the Brands list. The toggle is the single control for active vs dormant — readiness (the document) is shown separately as the blue/green distinction.